Articles by tag "Public relations"
The Musikpädagogische Zeitschrift and its Supplement Modernes Musikleben (1912–20): Early Publication and Advertising Strategies of the Music Publisher Universal-Edition
Music journals serve multiple purposes and parties. The Musikpädagogische Zeitschrift (Music Pedagogical Journal; 1911–27) was the official organ of the “Österreichischer Musikpädagogischer Verband” (Austrian Music Pedagogical Association) and is an important source book on Austrian and Viennese musical life, concert life, and, in particular, teaching and association life. This article...